Blog - World Economic Magazine India

16
May

India’s Middle Class Obsession with Real Estate: A Detailed Research Report

Wem India / 9 months
0
7 min read

Key Insights:• India’s middle class has long been enamored with real estate, with properties being seen as a symbol of status and security.• Despite fluctuating market conditions, real estate continues to be the preferred investment choice for many Indians, especially in urban areas.• Data from National Housing Bank shows that over 70% of Indian households […]

16
May

Let’s look Beyond Bollywood into the powerhouse of India’s Regional Entertainment Economy

Wem India / 9 months
0
6 min read

Let’s look Beyond Bollywood into the powerhouse of India’s Regional Entertainment Economy Key Insights: When people think of Indian entertainment, Bollywood often comes to mind, with its glitzy stars, grand sets, and larger-than-life movies. However, beyond the shimmer and shine of Mumbai’s film industry lies a vibrant, diverse, and rapidly growing ecosystem of regional media. […]

15
May

The Rise of Solopreneurs in India: One-Person Companies Are No Longer Side Hustles

Wem India / 9 months
0
5 min read

The landscape of entrepreneurship in India has seen a paradigm shift in recent years. Solopreneurs—individuals running their own businesses with little to no external employees—are no longer relegated to the realm of side hustles. Today, freelancers, creators, and consultants are increasingly turning their passion projects into full-time businesses, tapping into new economic opportunities that allow […]

14
May

Rural Women at the Forefront of India’s Microfinance Revolution

Wem India / 9 months
0
6 min read

India’s rural women are quietly but powerfully transforming the country’s economic landscape, especially through microfinance and Self-Help Groups (SHGs). What started as small-scale, grassroots financial initiatives has blossomed into a full-fledged revolution, providing millions of women in rural India with the financial tools they need to improve their lives and communities. These women are now […]

14
May

A Comparative study of Employee Benefits and Work Culture in Indian Startups vs Corporates

Wem India / 9 months
0
5 min read

In the dynamic Indian job market, one of the most noticeable shifts is the evolving work culture within startups versus established corporations. A deep dive into the benefits and work culture reveals a stark contrast, with startups offering a flexible, casual environment, while large corporates maintain a more structured, hierarchical approach.Survey Insights: Startups vs. CorporatesA […]

13
May

Cracking the Aspirational Middle Class With Luxury Brands in India

Wem India / 9 months
0
4 min read

Key Highlights:• India’s luxury market expected to reach $8.5 billion by 2025, growing at 10–12% CAGR.• Middle-class consumers now account for nearly 35% of luxury purchases in India.• Brands are adapting pricing, messaging, and experiences to reach the “New Affluent.”• Localized campaigns, entry-level products, and tier-2 city expansions drive growth.• Case studies from Louis Vuitton, […]

12
May

From Chaiwalas to Cloud Kitchens, India's Food Businesses Are Reinventing Themselves

Wem India / 9 months
0
5 min read

Key Takeaways: India’s food industry is undergoing a dynamic transformation. Traditional food businesses, fromhumble roadside chaiwalas (tea vendors) to local restaurants, are reinventing themselves throughdigitalization, technology, and more sophisticated business models. At the same time, new-ageconcepts like cloud kitchens are reshaping the food service landscape.The Rise of Cloud KitchensCloud kitchens, also known as dark kitchens […]

12
May

How Scrap Dealers Are Powering India’s Recycling Economy

Wem India / 9 months
0
4 min read

Beyond startups and ESG pledges, it’s India’s informal sector with kabadiwalas and scrap tradersthat’s keeping the recycling economy alive — and transforming waste into serious wealth.A study of how scrap, e-waste, and circular economy businesses are booming under the radar.Walk into the narrow lanes of Delhi’s Mayapuri or Mumbai’s Dharavi, and you might think you’relooking […]

10
May

Desi SaaS: How India's Small IT Firms Are Quietly Winning Big Abroad

Wem India / 9 months
0
5 min read

KEY HIGHLIGHTS: Across India’s smaller cities, a quiet software revolution is underway. While metros like Bengaluruand Mumbai dominate headlines with flashy unicorns, Tier 2 and Tier 3 cities are building somethingfar more enduring — a thriving SaaS (Software as a Service) economy that is winning global marketswith little noise and even less venture capital.Cities like […]

10
May

A Test of Economic Diplomacy for India

Wem India / 9 months
0
3 min read

As trade tensions between India and the United States escalate, a looming tariff hike from Washington could challenge one of the world’s most important economic partnerships. The Tariff Crossroads The United States is set to impose tariffs on Indian goods starting April 2. Despite the long-standing economic relationship between the two democracies, recent frictions over […]