Three-year collaboration aims to boost youth-focused initiatives, fan experiences, and regional pride across Canada’s National Capital Region
Global supply chain leader Kinaxis® (TSX:KXS) has announced a renewed three-year partnership with the Ottawa Senators and their AHL affiliate, the Belleville Senators, reinforcing its commitment to community engagement, brand leadership, and innovation in Canada’s National Capital Region.
The partnership goes far beyond traditional sponsorship. It blends sports, community service, and brand impact, showcasing Kinaxis not just as a tech company, but as a purpose-driven corporate citizen.
“This partnership is more than just branding — it’s about connecting with people, supporting local causes, and creating a culture of pride and purpose,” said Megan Paterson, Chief Operating Officer of Kinaxis.
Community at the Core
As part of this collaboration, Kinaxis will support two of the Senators’ cornerstone philanthropic programs:
- Together We Ignite Hope Telethon – A powerful fundraising initiative that benefits mental health services, education access, and food security for underserved youth.
- Ottawa Senators Gala – The team’s flagship annual event that unites business and civic leaders to empower young people through sport, education, and wellness.
These efforts directly align with Kinaxis’ broader social impact strategy, which includes long-standing work with Interval House of Ottawa, Quickstart Early Intervention for Autism, and the Ellen MacArthur Foundation to promote circular economy education.
Brand Amplification and Employee Experience
Kinaxis will gain enhanced brand visibility across major platforms—including center ice branding at Canadian Tire Centre, LED rings, and digital signage during NHL and AHL games. But just as importantly, the partnership brings unique perks to the Kinaxis community:
- Exclusive tickets and suite access
- Community skate events
- Behind-the-scenes experiences for employees, clients, and partners
“This collaboration is a celebration of shared values—excellence, innovation, and community,” said Cyril Leeder, President and CEO of the Ottawa Senators. “We’re excited to have Kinaxis in the Senators family as we build on the momentum from last season.”
Strategic Alignment and Local Pride
The renewed partnership signals a bold alignment of two Ottawa-based powerhouses. It reinforces Kinaxis’ identity as a globally recognized tech leader rooted in Canadian values, while offering the Senators a tech-forward partner with deep roots in community engagement.
As Kinaxis continues to expand its global presence, the company remains deeply committed to nurturing local relationships, cultivating next-generation talent through its award-winning co-op program, and investing in youth empowerment and innovation.
Key Highlights
- Three-year strategic partnership renewal between Kinaxis and Ottawa Senators
- Focus on youth development, mental health, and community well-being
- High-profile brand presence during NHL/AHL games at Canadian Tire Centre
- Kinaxis employees and clients to enjoy exclusive game-day experiences
- Builds on Kinaxis’ social impact efforts and Ottawa’s innovation ecosystem
About Kinaxis
Kinaxis is a global leader in modern supply chain orchestration. Its AI-driven platform, Maestro™, delivers end-to-end agility and transparency, serving renowned brands across sectors. Recognized among Canada’s Top 100 Employers, Kinaxis champions innovation and people-first practices. Learn more at www.kinaxis.com.
About the Ottawa Senators
A proud Canadian NHL franchise, the Ottawa Senators have a legacy of excellence and community service. Since rejoining the NHL in 1992, they’ve contributed over $100 million to local initiatives, uniting fans and partners in shared purpose. Visit www.ottawasenators.com for more
Source: Kinaxis Inc. | Business Wire India
