MiQ Launches MiQ Sigma: A First-of-its-Kind AI Platform Transforming the Global Programmatic Ecosystem from India

Built in Bengaluru, MiQ Sigma delivers faster, bias-free, AI-powered media decisions, revolutionizing the advertising landscape

MiQ, the global programmatic media partner, has unveiled MiQ Sigma, a revolutionary AI-powered advertising platform. Developed entirely at its Bengaluru-based Center of Excellence (CoE) — one of the largest of its kind — MiQ Sigma is designed to unify and transform the fragmented world of programmatic advertising, turning over 700 trillion data signals into smarter, faster, and unbiased media decisions.

This launch marks a significant milestone for India’s growing influence in global ad-tech innovation. Built by a team of more than 300 engineers, AI experts, and data scientists, MiQ Sigma brings together over 300 data feeds across consumer behaviors — from watching and browsing to buying — enabling marketers to make data-driven decisions in seconds instead of hours or days.

Breakthrough Performance with AI

MiQ Sigma’s early implementation results have already demonstrated dramatic improvements in campaign performance:

• 132% increase in conversion rates
• 57% reduction in cost per action (CPA)

These figures reflect the platform’s ability to simplify and supercharge media planning, execution, and optimization across platforms and devices.

A Unified Solution to Fragmentation

Traditionally, the programmatic landscape has suffered from disjointed insights, siloed data, and slow workflows. MiQ Sigma solves this with agentic and generative AI capabilities, providing a single point of access for campaign planning, activation, and analysis.

“MiQ Sigma is more than just a platform — it’s a statement of what deep tech combined with deep talent in India can achieve,” said Ramya Parashar, COO of MiQ CoE. “Our Bengaluru team brought together domain knowledge, AI capabilities, and real-world programmatic expertise to build a game-changing solution for the industry.”

“Before Sigma, marketers had to choose between reach and performance due to platform limitations,” added Krishnakumar Govindarajan, CTO, MiQ. “Now, using agentic AI, they can run multi-platform buys through a unified command interface — in seconds. Our platform is designed to ingest vast datasets, apply LLM-based reasoning, and automate high-value decisions at scale.”

Power Features Driving MiQ Sigma

1. MiQ Sigma Intelligence – Powered by advanced data engineering, the platform integrates viewing, browsing, and buying data of over 1.7 billion users, delivering unmatched insight and targeting depth.
2. Trading Agent – This intelligent agent is trained on 15 years of MiQ’s trading data, supported by LLMs like Claude, Gemini, and OpenAI. Traders can use natural language commands to manage and optimize campaigns, automating formerly manual processes.
3. Gen AI Personas – Custom, generative audience profiles are built in real time, helping marketers go from insights to campaign execution in minutes.

These features not only enable faster decisions but also ensure outcomes that are smarter, unbiased, and truly performance-led.

A Global Standard for Programmatic Excellence

According to Gurman Hundal, Global CEO and Co-founder, MiQ, “MiQ Sigma is the embodiment of our belief in agnostic partnerships, data intelligence, and human creativity. It sets a new standard in programmatic by making everything we do smarter and more connected — and it’s built entirely from our Indian CoE.”

The platform’s flexibility is enhanced by integrations with The Trade Desk, Google DV360, AWS, Samba, Experian, Databricks, Celtra, Numerator, and Circana. These partnerships provide a strong backbone for next-gen programmatic capabilities.

Matt Fogarty, GM Channel Partners at The Trade Desk, noted, “MiQ’s commitment to agnostic, AI-powered tech aligns with the future of advertising. We’ve worked closely with them on Sigma and are excited about its potential to redefine how programmatic is done.”

From India, to the World

MiQ Sigma is not just a technological leap — it’s a testament to India’s growing strength in AI, engineering, and global product innovation. With over 300 experts based in Bengaluru, MiQ’s Center of Excellence is a thriving hub of creativity and impact.

For those looking to be part of this journey, MiQ invites professionals to explore career opportunities at its CoE. This is where the future of programmatic advertising is being built — a future that is smarter, faster, and deeply rooted in Indian innovation.

About MiQ

Founded in 2010, MiQ is a global programmatic media partner on a mission to make advertising better. With industry-leading expertise in AI, data science, and analytics, MiQ enables clients to reach their audiences intelligently across channels. The Bengaluru Center of Excellence is at the heart of this transformation, driving innovation and creating solutions like MiQ Sigma that deliver real impact.

MiQ Sigma is more than a platform. It’s a blueprint for the next decade of advertising — powered by Indian talent, global partnerships, and the bold vision to make programmatic better than ever before.