Soch, one of India’s most recognised evening and occasion wear brands, has reported a strong surge in its digital performance, marking a pivotal shift in its omni-channel growth strategy. The company’s e-commerce division is set to grow 65% this fiscal and close at ₹90 crore, signalling the success of a deliberate and profitability-focused transformation.
This momentum aligns with a broader shift in Indian retail, where brands are prioritising sustainable growth, curated store footprints, and sharper digital integration. Reflecting this industry reset, Soch has re-engineered its growth model to balance disciplined offline expansion with a high-performing digital engine.
Over the past five years, the brand’s online revenue has grown from ₹5.3 crore in FY20 to ₹54 crore in FY25 a tenfold leap. Its next milestone is ambitious: scaling to ₹350 crore by FY30. The online channel, which contributed 12% of total revenue last year, is expected to reach 18% this year and 30% within five years. Importantly, this growth has been profitable. The online division, once at breakeven, is now delivering a 10% margin, driven by exclusive digital-first collections, precise merchandising, and a robust data-led approach. Its omni-channel model integrating store inventory with online fulfilment has significantly improved speed, availability, and customer experience.
Commenting on the transformation, Vinay Chatlani, CEO & Co-Founder of Soch, said, “Our e-commerce success reflects the synergy between brand trust and technological agility. It reiterates that strong growth and profitability can evolve together.”
Even as its digital engine accelerates, Soch continues to strengthen its retail network through strategic optimisation. With over 175 stores across India, Canada, and Malaysia, the brand has streamlined its portfolio, closing underperforming locations and reinforcing high-impact markets. This has led to a projected 2.5% improvement in store-level EBITDA. Its premiumisation journey has also yielded strong results: a 40% rise in ASP, a 50% increase in average transaction value, and a 10% increase in basket size over five years. The brand now records one of the highest trading densities in its segment over ₹16,000 per sq. ft.
Soch
“Soch’s retail strategy today is sharper and more deliberate,” added Chatlani. “We invest where the brand delivers value and deepen our presence where customers engage most meaningfully.”
Blending offline trust with digital velocity, Soch has built a resilient, future-ready growth engine. Its disciplined, profitability-first approach positions the brand as a confident leader in India’s evolving ethnic and occasion wear landscape.
