| Rado, the Swiss luxury watchmaker renowned for its innovative designs and high-tech materials, unveils its latest campaign, bringing together its two esteemed global ambassadors — Katrina Kaif and Hrithik Roshan. This collaboration captures the essence of togetherness, exploring how two contrasting worlds, distinct in energy and character, are drawn together and harmonized through the Rado anchor — a symbol of precision, reliability, and connection. Two Worlds, One Connection The campaign presents a visual narrative in which Katrina and Hrithik occupy distinct personal universes, reflecting their artistic identities and unique sensibilities. Katrina is set against an architectural landscape of curves and light, an airy labyrinth of arches draped in white and beige veils, representing elegance, purity, and grace. Her wrist adorns the Centrix Diamonds, a watch that mirrors her refinement while harmonizing with the ethereal surroundings. In contrast, Hrithik inhabits a raw, organic environment of volcanic rock formations, shaped by time and nature. This setting conveys strength, resilience, and a spirit of adventure, qualities echoed in his Captain Cook High-Tech Ceramic Chronograph. Its robust design and precise craftsmanship resonate with the intensity and dynamic energy of his world, reflecting Rado’s philosophy of innovation combined with durability. When Opposites Converge At first, the two worlds seem parallel, never intersecting. Yet, a subtle and magnetic force — the Rado anchor — draws them together. Present on all Rado automatic watches, the anchor represents precision, reliability, and timeless consistency. It is the unifying element in this narrative, guiding the two ambassadors toward a shared space where differences merge and energies complement one another. The campaign demonstrates that connection is not merely physical; it is symbolic. The encounter between Katrina and Hrithik illustrates how diverse energies, strengths, and perspectives can coalesce into a harmonious universe, with the Rado timepiece as the central, enduring point of balance. Through this creative vision, Rado emphasizes the power of movement, connection, and elegance, showing how individuality and contrast can unite to create something greater than the sum of its parts. The Art of Harmonizing Differences Rado’s campaign goes beyond conventional advertising, expressing a deeper philosophy: every Rado watch is an invitation to explore, to experience, and to connect. Whether embodying softness or strength, delicacy or robustness, lightness or precision, a Rado watch accompanies individuals on personal journeys while simultaneously symbolizing the forces that bring people together. This latest campaign builds on Rado’s legacy of collaborating with cultural icons, reinforcing the brand’s commitment to timeless design, cutting-edge materials, and meaningful storytelling. Through the synergy of Katrina Kaif’s elegance and Hrithik Roshan’s dynamic energy, Rado presents a powerful narrative of unity in contrast, underscoring how excellence and precision transcend individual differences. Experience the Campaign For enthusiasts and fans, the campaign is available across Rado’s social media platforms, including Instagram: www.instagram.com/reel/DTKODTPAbLG, offering a glimpse into the cinematic storytelling, visual artistry, and sophisticated craftsmanship that define Rado watches. |
About Rado
Rado is a globally recognized Swiss watchmaker celebrated for its innovative approach to design and high-tech materials. Known for combining precision, durability, and aesthetic elegance, Rado has consistently pioneered the use of ceramics, sapphire crystal, and advanced metals in watchmaking. The brand’s collaborations with global icons, including Katrina Kaif and Hrithik Roshan, reflect its commitment to creativity, excellence, and timeless style. Through campaigns such as this, Rado continues to reinforce its philosophy of connection and innovation, showcasing watches that are not only instruments of time but also symbols of personal journeys, individual expression, and shared experiences. For press background on Rado, click here.
