SPECIAL FEATURES

• Incredible India Pavilion 
• Dedicated Infoline
• Enhanced Visitor Experience 
• Luxury Accommodations
• Enhanced Connectivity for Visitors
• Hi Tech Security 

The Ministry of Tourism, Government of India, made the Maha Kumbh 2025 a landmark event, not only for spiritual gatherings but also for global tourism. To celebrate this momentous occasion, the Ministry rolled out several initiatives aimed at boosting both domestic and international tourism. The Maha Kumbh is one of the largest and most significant religious congregations in the world, held every 12 years at one of four locations in India. The Maha Kumbh 2025, which is Poorna Kumbh, took place in Prayagraj, Uttar Pradesh, from January 13 to February 26, 2025. This mega event, which attracted millions of devotees, tourists, and pilgrims from across the world, offered a unique opportunity to showcase India’s cultural, spiritual heritage, and tourism potential.

The Ministry of Tourism set up the Incredible India Pavilion, a sprawling 5,000 sq. ft. space at Maha Kumbh, which facilitated foreign tourists, scholars, researchers, photographers, journalists, the expatriate community, and the Indian diaspora. The pavilion offered an immersive experience for visitors, showcasing India’s rich cultural heritage and the significance of Kumbh Mela. It also featured the Dekho Apna Desh People’s Choice Poll, allowing visitors to vote for their favorite tourism destinations in India.

To cater to the specific needs of foreign tourists, influencers, journalists, and photographers attending Maha Kumbh, the Ministry of Tourism set up a dedicated toll-free Tourist Infoline (1800111363 or 1363). Besides English and Hindi, the toll-free Infoline operated in ten international languages and Indian vernacular languages, including Tamil, Telugu, Kannada, Bengali, Assamese, and Marathi. The service provided assistance, information, and guidance to make the experience smoother and more enjoyable for international visitors.

The Ministry launched a major social media campaign to generate buzz about the upcoming Maha Kumbh 2025. Special hashtags like #Mahakumbh2025 and #SpiritualPrayagraj were used to encourage people to share their experiences and moments from the event. Social media contests and collaborative posts with organizations like ITDC, UP Tourism, and other stakeholders amplified the event’s visibility and invited people to witness this spiritual extravaganza.

The Ministry of Tourism collaborated with key tourism stakeholders like the Uttar Pradesh State Tourism Development Corporation (UPSTDC), IRCTC, and ITDC to offer a range of curated tour packages and luxury accommodation options. ITDC set up 80 luxury accommodations at Tent City, Prayagraj, while IRCTC also provided luxury tents to accommodate the influx of pilgrims and tourists. These packages were made available in a digital brochure, which was widely circulated to Indian Missions and India Tourism Offices for greater amplification.

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India. This facilitated easier access for domestic and international visitors, allowing them to reach the event with ease and convenience.

To capture this rare opportunity, the Ministry of Tourism undertook a large-scale photoshoot and videography project to document the grandeur and spiritual essence of the Maha Kumbh. The visuals were shared widely across international and national media platforms, showcasing the grandeur of the Maha Kumbh and highlighting the tourism potential of Prayagraj as a spiritual and cultural destination.

Source: Ministry of Tourism