Camikara – The 1st and Only Indian Rum to Win A ‘Gold Medal’ at The Rum & Cachaça Masters 2025
India’s First Pure Cane Juice Aged Rum Shines at International Stage
In a defining moment for India’s burgeoning spirits industry, Camikara 3YO has clinched a Gold Medal at the Rum & Cachaça Masters 2025, one of the world’s most prestigious competitions dedicated to sugarcane spirits. Organised annually by The Spirits Business in London, this blind-tasting competition gathers elite rum entries from across the globe. Camikara’s win is historic—not only is it India’s first pure cane juice aged rum, but also the only Indian rum to ever receive a gold medal at this esteemed global event.
While countries like Martinique, Jamaica, and Barbados have long been revered for their premium rum exports, India has remained on the sidelines, often associated with cheap, molasses-based alternatives. This gap has now been bridged, thanks to Piccadily Agro Industries’ bold vision of crafting a rum that mirrors India’s potential in the high-end spirits segment.
Camikara, which means ‘liquid gold’ in Sanskrit, is a result of patient craftsmanship. Distilled from fresh sugarcane juice—not molasses—and aged in oak barrels, Camikara contains no added colour, sugar, or artificial flavours, making it an uncompromising tribute to purity, terroir, and tradition. Its elegant profile and balanced complexity have resonated with global connoisseurs, challenging perceptions of what Indian rum can be.
“This win is more than a medal—it is India’s statement to the global spirits world,” said Shalini Sharma, Head of Marketing at Piccadily Agro Industries Ltd. “Camikara is rooted in Indian soil but crafted to global standards. This award is a signal that India’s spirits industry is ready to lead on the world stage with authenticity and excellence.”
The Rum & Cachaça Masters is recognised for its rigorous evaluation process. The 2025 edition saw an influx of entries from top-tier rum-producing nations, making the competition especially fierce. Winning a Gold Medal here is not just a mark of taste and complexity—it’s an affirmation of global-level craftsmanship.
Camikara’s triumph also signals a larger trend: a renaissance of Indian excellence in the alco-bev sector, where legacy meets innovation. For decades, India lacked a premium category in rums. With Camikara, that void has not only been filled—it has been redefined. It paves the way for other homegrown producers to elevate the narrative and aspire for international recognition.
This success story isn’t a standalone event. It is anchored in the broader ambitions of Piccadily Agro Industries Limited (PAIL)—a company that has rapidly risen to prominence in India’s premium spirits space. While Camikara is winning awards in the rum category, PAIL is also behind the Indri range of single malts, including the much-acclaimed Indri-Trini and Indri Founder’s Reserve.
About Piccadily Agro Industries Limited
Listed on the Bombay Stock Exchange (BSE: 530305), Piccadily Agro Industries Limited operates at the intersection of agriculture, distillation, and innovation. Spread across 168 acres in Indri, Haryana, the company houses advanced manufacturing facilities capable of producing Malt, Extra Neutral Alcohol (ENA), Ethanol, and White Crystal Sugar. Its business is built on a dual foundation of sustainability and premiumisation.
In 2022, the company launched Indri, its flagship single malt whisky brand, which quickly became India’s fastest-growing single malt in 2024. PAIL has continually invested in modernising its infrastructure and adopting advanced technologies. Recently, it became the first Indian alco-bev company to integrate NFC-enabled smart labels, using ForgeStop’s anti-counterfeit system to ensure consumer safety and brand authenticity.
The company’s premium positioning is matched by its performance. As of FY25, Piccadily Agro reported 40% year-on-year growth in its Indian Made Foreign Liquor (IMFL) division—underscoring a strong appetite for quality Indian spirits, both domestically and globally.
The Road Ahead
Camikara’s golden win is not just a victory for the brand—it is a victory for India’s ambition to claim its rightful place in the global spirits landscape. As the world rediscovers rum and embraces heritage-based craft spirits, India, led by pioneers like Piccadily Agro, is ready to take centre stage.
This moment also reinvigorates interest in India’s centuries-old tradition of sugarcane distillation, now being revived with modern sensibilities and world-class quality. Camikara isn’t just a bottle of rum—it is a liquid legacy, one that speaks of India’s history, craftsmanship, and its confident stride into the global arena.
