With free beer, epic music, and fan-powered moments, Budweiser kicks off its boldest celebration campaign yet for the beautiful game.
Budweiser is back with a bang — and this time, it’s bigger, louder, and bolder than ever. As the Official Global Beer Sponsor of the FIFA Club World Cup 2025™, Budweiser has rolled out its electrifying new global campaign: “Celebration in the Making.” Packed with fan-centric experiences, iconic music, and yes, free beer, the campaign is an all-out tribute to the spirit of football celebration.
The campaign bursts into action with a powerful new film set to the legendary AC/DC anthem “Thunderstruck.” Titled “ThunderBud,” the spot captures that spine-tingling moment a Budweiser can cracks open in the middle of a roaring stadium — the cue for fans to rise, cheer, and celebrate.
But that’s not all. Budweiser is also bringing back its hugely popular “Bring Home The Bud” campaign — a high-voltage tradition that started during the FIFA World Cup 2022™ and returned for the FIFA Women’s World Cup 2023™. This time, the prize is just as sweet: free Budweiser for the winning club and its supporters (of legal drinking age, of course). Signature red crates are already popping up across Brazil, the UK, and China, stoking anticipation with every sighting.
“Whether you’re watching from your favorite pub or cheering in the stands, Budweiser wants to make every match moment feel like a once-in-a-lifetime celebration,” says Richard Oppy, Global President, Premium Company at AB InBev. “We’ve been celebrating football culture for nearly 40 years. This campaign is our biggest salute yet to the fans who fuel the magic.”
As fans fuel the game, Budweiser is celebrating them in return with “Celebration of the Match” — a unique, FIFA-created content series that spotlights the top celebration-worthy moments from each matchday. From jaw-dropping goals to heart-stopping saves, fans can vote for their favorites across Budweiser’s social channels. Every crack of the can becomes a rallying cry, a burst of joy — a celebration in the making.
To match the hype, Budweiser has launched limited-edition packaging just for the tournament. Featuring sleek gold crests and exclusive FIFA Club World Cup branding, the new cans are pure collector’s material. Even Budweiser Zero gets the makeover, with a bold white base and a badge of no-alcohol honor.
And the campaign doesn’t stop at your screen. From retail shelves to digital feeds, Budweiser’s presence will be unmistakable. You can catch all the action — from the “ThunderBud” film to matchday highlights — on @budweiser and @budfootball across Instagram, Facebook, and X.
As football fever surges this summer, Budweiser isn’t just sponsoring the FIFA Club World Cup 2025™ — it’s igniting a celebration that begins at kickoff and echoes long after the final whistle.
Raise your can, rally your club, and bring home the Bud — because every game is a celebration in the making.👉 Watch the full campaign film: www.Budweiser.com/FIFAClubWorldCup
👉 Available now: Tournament-exclusive Budweiser cans at retailers worldwide.
