Cracking the Aspirational Middle Class With Luxury Brands in India
Key Highlights:• India’s luxury market expected to reach $8.5 billion by 2025, growing at 10–12% CAGR.• Middle-class consumers now account for nearly 35% of luxury purchases in India.• Brands are adapting pricing, messaging, and experiences to reach the “New Affluent.”• Localized campaigns, entry-level products, and tier-2 city expansions drive growth.• Case studies from Louis Vuitton, […]