A deeper look at the projects, performance and momentum shaping NCR’s most competitive luxury real estate market

Noida’s luxury housing segment is entering 2026 with a pace and confidence rarely seen before. The city has transformed from a value-driven residential market into one of India’s most aspirational luxury hubs, propelled by strong job creation, modern infrastructure and a surge of premium homebuyers who now prioritise wellness, branded residences and future-ready amenities.

Market data reinforces this shift. Anarock reported that Delhi-NCR, with Noida as a major growth engine, saw home prices rise 24 percent year-on-year during July to September 2025. Another report highlighted an unprecedented 72 percent spike in luxury housing prices in NCR, making it the fastest-growing premium residential market in the country. This appetite has encouraged developers to innovate, expand portfolios and accelerate construction timelines to meet demand from affluent professionals, returning NRIs and global corporate employees.

Within this dynamic landscape, a few developers stand out for scale, vision and consistent execution. Their projects have defined Noida’s luxury skyline and continue to set the tone for what premium living will look like in 2026.

Gaurs Group

With nearly three decades of real estate leadership, Gaurs Group has played a crucial role in shaping the region’s modern residential identity. The developer has delivered more than 65 million square feet of constructed area across 70 projects, including three integrated townships, and has catered to over three lakh customers. Its milestone achievement of delivering fifteen thousand units in a single year remains a national benchmark for efficiency and scale.

Gaurs has been a key mover in the Yamuna Expressway belt, backing the area long before it became mainstream. Their recent luxury launches have sold out within twenty-four to seventy-two hours, underscoring brand trust and the strong luxury appetite in Noida. The Group’s portfolio now spans premium residences, commercial hubs and retail destinations designed around sustainability, wellness and smart-living features. With multiple high-rise luxury towers planned across emerging sectors, Gaurs is expected to maintain momentum through 2026.

Gulshan Group

Gulshan Group, with a 36-year legacy, has become synonymous with refined luxury and thoughtful design. Having delivered over 7.5 lakh square metres of built-up area across ten landmark projects, the Group serves more than eight thousand families. Its upcoming pipeline covers an additional sixteen lakh square metres, reflecting steady expansion and rising demand for premium lifestyles.

Gulshan Dynasty in Sector 144 remains one of Noida’s most distinctive luxury developments. Spread across 9.8 lakh square feet with three towers rising thirty-six floors each, the project features only two hundred and four residences, ensuring exclusivity, expansive layouts and a hospitality-inspired living experience. The Group is also entering the branded residences space, curating amenities and services that mirror international luxury standards.

Prateek Group

Founded in 2005 by civil engineer Prashant Tiwari, Prateek Group has consistently focused on innovation, structural excellence and timely delivery. The developer was one of the first to introduce ultra-luxury living in Noida with Prateek Stylome in 2011 and Prateek Edifice in 2013. Over the years, the Group has delivered twenty million square feet and served over fifty thousand customers.

Its ambitious new launch, Prateek Grand Begonia at Siddharth Vihar along NH24, will offer twenty-four hundred apartments designed around smart architecture, green spaces and flexible layouts. The company is also strengthening its footprint in Noida Sector 150 through Prateek Canary, a low-density luxury development known for panoramic green views, private decks and future-ready planning. With a focus on sustainability and safety, Prateek Group continues to attract buyers looking for long-term quality and lifestyle value.

County Group

County Group is one of NCR’s most respected developers with more than three decades of promoter legacy. Known for strong aesthetics, structural reliability and punctual construction, the Group has delivered nearly eighteen million square feet to over ten thousand families. Its landmark developments include Orange County, Olive County, Cherry County, Ivy County and the iconic Cleo County, one of Noida’s earliest luxury residential projects.

County 107, the Group’s ultra-luxury project, has set new benchmarks with handcrafted interiors, wellness-oriented amenities and boutique-style spatial design. With more than twenty million square feet under construction across residential, commercial and retail formats, County Group continues to expand aggressively across prime Noida and Greater Noida corridors.

Experion Developers

Experion Developers, backed by FDI and part of the AT Capital Group, brings global real estate expertise into India’s luxury market. With completed projects across Gurugram, Lucknow, Amritsar and Noida, the company has delivered 9.42 million square feet of premium built-up area. Its parent group also operates Juniper Green Energy, ensuring strong sustainability knowledge and green-building capabilities.

Experion’s future plans focus on large-format townships, high-rise condominiums, mixed-use business hubs and hospitality-led developments. A five-acre plot along the Noida–Greater Noida Expressway is being conceptualised as a premium residential-led project, signalling the company’s intentions to become a deeper part of Noida’s luxury future.