Delivering immersive experiences, compact store formats, and consistent brand identity across 1,500+ touchpoints
D’Art partnered with Hitachi to support its retail expansion across India, delivering over 1,500 retail touchpoints, including compact stores, retail spaces, and immersive experience centers. The goal was to create environments where customers could experience Hitachi products as part of real life rather than just viewing them on display, says Rachhna Dadhich, Worldwide Marketing Facilitator, D’Art Pvt Ltd.
The collaboration resulted in more than 100 exclusive stores and 750 retail fixtures, establishing consistent brand identity across various formats and locations. D’Art managed strategy, design, procurement, and execution, ensuring both exclusive and non-exclusive environments aligned with Hitachi’s global standards. Precision and attention to detail were key factors that reinforced trust throughout the project.
D’Art partnered with Hitachi
One notable initiative, Hitachi Home, introduced a compact store format suitable for Tier II and III towns. This design allowed the complete product range to fit within a limited footprint while maintaining brand integrity. The flexible format enabled rapid deployment in smaller markets, offering a fully immersive brand experience and setting a benchmark for future retail strategies.
Another milestone was the design and development of Hitachi’s 4th global development center in Kadi, Gujarat. The center reflects the brand’s investment in innovation, training, and technology. D’Art’s approach went beyond typical retail fitouts, integrating spatial layout planning, product research, testing, and demonstration spaces, allowing customers to gain technical knowledge and firsthand product experience.
About The Hitachi Experience Center
The Hitachi Experience Center demonstrates how retail environments can evolve into interactive platforms that engage customers. Structured into RAC (Room Air Conditioner), PAC (Packed Refrigerant System), and VRF (Variable Refrigerant Flow) zones, the space allows customers to see, feel, and understand products in realistic settings. Interactive displays and immersive visuals further enhance the user experience, making each zone tell its own story.
D’Art’s consistent execution across metropolitan flagship stores, compact tier II and III outlets, and multi-brand fixtures has been central to the partnership’s success. Standardized design elements ensure brand recognition while allowing location-specific adjustments.
With over 1,500 retail touchpoints completed, the partnership provides a scalable framework for Hitachi’s future retail growth. Innovative design and execution strategies ensure the brand remains ahead in delivering immersive, customer-focused experiences across India.
