From Setbacks to Market Leadership in India’s Foodtech Space

Zomato’s journey from a struggling start-up to a leading foodtech company is a testament to resilience and innovation. This article delves into its backstory, challenges, and eventual resurgence to understand how Zomato carved a niche in the competitive foodtech industry.

Zomato’s story is one of perseverance and adaptability. From near-collapse to market dominance, its journey underscores the importance of strategic innovation and stakeholder collaboration. With a solid growth trajectory and expanding market presence, Zomato remains a formidable player in India’s foodtech sector.

About Zomato

Founded in 2008 by IIT alumni Deepinder Goyal and Pankaj Chaddah, Zomato began as Foodiebay, evolving into its present avatar in 2010. Initially a restaurant discovery platform, the company expanded its services to include food delivery, table reservations, and marketing tools for restaurant partners.

By bridging the gap between customers, restaurant partners, and delivery personnel, Zomato created a dynamic ecosystem that supported stakeholders. Its services include customer reviews, pre-booked dining, and high-quality ingredients for partner kitchens. These offerings, along with transparent and flexible earning opportunities, have been instrumental in its growth.

The Down Phase: 2015-2021

Despite its initial success, Zomato faced significant challenges.

• 2015 Setbacks: Zomato launched its online food ordering service across 14 Indian cities, but low order valuations in cities like Kochi, Lucknow, and Indore led to realignment efforts and workforce reductions. Approximately 10% of its global workforce was laid off, signaling turbulent times.
• IPO Woes: In 2021, Zomato introduced its Initial Public Offering (IPO), raising ₹9,375 crore. However, the following year saw a 60% drop in its share valuation, leaving investors underwhelmed and raising concerns about the company’s future.

Key Investors and Early Backers

Zomato’s rise would not have been possible without strategic investments:

• Info Edge Ventures: A Delhi-based internet services firm invested ₹60 lakh between 2010-2013, now enjoying a 77x return, with holdings valued at ₹1,244 crore.
• Sequoia Capital: Initially holding a 6.41% stake, Sequoia remains a key investor with a 4.4% holding as of 2023.
• Ant Group: A significant player, investing ₹3,246 crore between 2018-2020 and earning ₹12,521 crore by selling stakes.

Other notable investors include Peak XV Partners, Vy Capital, and Delivery Hero, which contributed to Zomato’s global ambitions.

The Comeback: 2022-2024

The tide began turning in 2023 when Zomato reported its first-ever profitable quarter since its IPO.

• Stock Surge: By December 2024, Zomato’s stock value soared by 200%, reaching an all-time high of ₹304.5 per share.
• Market Leadership: Zomato strengthened its market share, rising from 54% to 58% in the food delivery segment between FY2022 and FY2025. Reports from Motilal Oswal project a 30% annual growth rate over the next five years.

Competition and Market Dynamics

Zomato’s primary competitor, Swiggy, has also made significant strides, launching Instamart for quick commerce and raising ₹30,000 crore through funding. Despite its growth, Swiggy trails Zomato with a 42% market share compared to Zomato’s 58%.

Globally, Zomato competes with Uber Eats, Food Panda, Deliveroo, and Delivery Hero, each vying for a share in the burgeoning foodtech market.