WEM India - World Economic Magazine India

01
Aug

Axis Max Life Claims Highest Death Claims Paid Percentage of 99.8% in FY26

Wem India / 2 months
0
3 min read

Axis Max Life Insurance Limited, earlier named Max Life Insurance Company Limited (“Axis Max Life”/”Company”), has settled 20,529 individual death claims totaling ₹1,641 Cr in FY 2025-26 with a record individual death claims paid percentage of 99.8%. This reflects an upward trend from 99.34% in FY 2021-22, thereby establishing 99.8% as a new benchmark for […]

31
Jul

Glow by Kirtilals Expands Chennai Presence with Second Diamond Jewellery Showroom in Adyar

Wem India / 2 months
0
5 min read

Strengthening its footprint in South India’s premium jewellery market, Glow by Kirtilals has opened its second showroom in Chennai, reinforcing the brand’s strategy of making contemporary natural diamond jewellery more accessible to younger consumers. Located on LB Road in Adyar, the new outlet represents another milestone in the company’s retail expansion while reflecting changing consumer […]

30
Jul

Bisleri International Joins Hands with Indian Coast Guard to Tackle Plastic Pollution Along India’s Coastline

Wem India / 2 months
0
4 min read

In a significant step towards strengthening coastal sustainability and marine conservation, Bisleri International Pvt. Ltd. has entered into a strategic partnership with the Indian Coast Guard (Kerala & Mahe) to enhance plastic waste management and promote environmental awareness across India’s coastal regions. The collaboration, formalized through a Letter of Association (LoA), aligns with the Indian […]

29
Jul

Kansai Nerolac Uses Thermal Imaging to Showcase Heat-Reflective Paint Technology

Wem India / 2 months
0
5 min read

In an era where consumers increasingly expect brands to prove product performance rather than simply claim it, Kansai Nerolac Paints Ltd. has launched a campaign that puts science at the centre of its marketing strategy. The company has unveiled a new digital video campaign for Nerolac Perma NoHeat, using thermal imaging technology to visually demonstrate […]

28
Jul

L’Oréal Paris and Shark Tank India Join Forces to Give Women Entrepreneurs a Head Start

Wem India / 2 months
0
4 min read

Mumbai: In a move that blends brand purpose with entrepreneurial empowerment, L’Oréal Paris has partnered with Sony LIV’s Shark Tank India to launch an exclusive early-access application window for women entrepreneurs. The initiative is designed to encourage greater participation of women-led startups by giving aspiring founders an opportunity to apply for the upcoming season of […]

27
Jul

Borosil Unveils ‘Everyday Kitchen’ Store-in-Store Concept, Strengthening Omnichannel Retail Presence

Wem India / 2 months
0
4 min read

Mumbai: Borosil is taking another significant step in its retail expansion strategy with the launch of its first dedicated ‘Everyday Kitchen by Borosil’ Store-in-Store at Go Fresh, Andheri Lokhandwala in Mumbai. The new retail format reflects the company’s ambition to make its extensive portfolio of kitchen and home products more accessible while enhancing the overall […]

27
Jul

Vishal Mega Mart Earns Place in the 2025 Burgundy Private Hurun India 500, Reinforcing Its Retail Leadership

Wem India / 2 months
0
4 min read

The value retail giant has been recognised among India’s 500 most valuable companies and ranks among the country’s top five retail brands in the prestigious Burgundy Private Hurun India 500 list Vishal Mega Mart has secured a place in the 2025 Burgundy Private Hurun India 500, further cementing its position as one of India’s leading […]

26
Jul

Fire-Boltt Expands into Smartphones with New Made in India Brand ‘boltt’

Wem India / 2 months
0
3 min read

The wearables giant is entering India’s highly competitive smartphone market through its new brand boltt, backed by Flipkart’s nationwide reach and an ambitious target of selling one million devices After establishing itself as one of India’s leading smartwatch and connected device brands, Fire-Boltt is making a significant move into the smartphone segment with the launch […]

25
Jul

Housr Launches Zero Deposit Rentals to Make Premium Co Living More Accessible

Wem India / 2 months
0
3 min read

The premium co living operator has partnered with CirclePe to introduce a zero deposit rental model, allowing residents across India to move into rental homes without paying large upfront security deposits India’s rental housing market is gradually embracing financial innovation as technology driven solutions reshape the way people find and pay for accommodation. In a […]

24
Jul

India’s Social Gaming Revolution Is Redefining Digital Entertainment

Wem India / 2 months
0
4 min read

As millions of Indians move beyond passive screen time, interactive social gaming is emerging as one of the country’s fastest growing digital entertainment segments, powered by affordable smartphones, better connectivity and changing consumer behaviour India’s digital entertainment landscape is undergoing a significant transformation. For years, streaming services, social media platforms and short form videos dominated […]