Samsung Sees India as a Crucial Manufacturing Base for the U.S. Market

If fresh U.S. tariffs under Donald Trump’s aggressive trade agenda come into force, Samsung is poised to shift a significant part of its phone manufacturing to India. Won-Joon Choi, Samsung’s Global President and COO (Mobile Experience Division), stated that the company is prepared to relocate part of its supply chain from Vietnam to India, should tariff conditions become favourable.

This development follows the global launch of Samsung’s premium Galaxy Fold7 (₹1.75 lakh and up) and Flip7 (₹1.1 lakh and up), underscoring how smartphone geopolitics are influencing manufacturing strategies among tech giants.

What’s Prompting the Move?

The shift is directly linked to the rising unpredictability in U.S. trade relations, particularly with Asian partners. The Trump administration has floated tariff warnings as high as 20% on electronics imported from Asia, including Vietnam currently a key export base for this smartphone company. While Vietnam remains the largest source of smartphone imports into the U.S., looming tariffs may compromise its cost competitiveness.

Samsung is closely monitoring tariff developments, Choi confirmed. “We are ready to produce for the U.S. from multiple factories, including India. We’ve already begun manufacturing U.S.-bound smartphones at our India facility,” he said.

India’s Growing Manufacturing Appeal

India has steadily emerged as a global manufacturing contender:

• Samsung’s factory in Greater Noida is among its largest globally for smartphone production.
  
• Apple has also ramped up local production, positioning India as the second-largest iPhone producer by value.
  
• The Indian government is actively implementing PLI (Production-Linked Incentive) schemes while lobbying for tariff relief from the U.S. on electronics exports from India.
  

Samsung’s diversification plan aligns with India’s ambitions to become a key node in the global electronics supply chain. If U.S. tariffs penalise other hubs, India could well become the prime platform in it’s global export strategy.

Flexibility Is Samsung’s Strategic Lever

Choi elaborated on the company’s operational flexibility in the face of geopolitical uncertainty. “We’ve put the right machinery in place, certified our factories, and equipped our lines so they can ship products to the U.S. from multiple locations,” he added.

Vietnam’s export-heavy operations may see some workload shift to India, given the cost advantages and the need for policy hedging. Samsung’s move reflects a broader industry trend preparing for rapid shifts in global trade rules.

Rare Earths and the China Factor

Samsung is also navigating another critical supply chain vulnerability: China’s dominance over rare earth minerals essential to smartphone manufacturing. As Beijing tightens export controls, the tech world is increasingly on edge about potential supply disruptions.

Yet Choi struck a confident note.
“We’ve long prepared for such disruptions. Our rare earth sourcing is diversified, and we’ve faced no production halts so far,” he said.

This preparedness highlights how global tech firms are proactively de-risking their supply chains. It’s efforts align with India’s own push to build indigenous capability in electronics components and materials.

FAQs

Q: Why is Samsung considering India for U.S.-bound smartphone production?
A: Due to the uncertainty around U.S. tariffs on goods from Vietnam, Samsung is exploring India as a low-risk, high-efficiency alternative.

Q: Is this a permanent shift?
A: No final decision has been made. Samsung has embedded flexibility into its supply chain to adapt based on evolving tariff policies.

Q: Is Samsung already exporting phones to the U.S. from India?
A: Yes. Samsung’s India facility already manufactures smartphones sold in the U.S.

Q: Could this impact Vietnam operations?
A: If tariffs make Vietnam less viable, production may partially shift to India. However, Vietnam will remain a key export hub.

Q: How is Samsung tackling rare earth supply risks?
A: The company has diversified sourcing beyond China, reducing vulnerability to supply shocks.

Conclusion

It’s strategy to ramp up U.S.-bound production in India reflects a broader industry shift toward building resilient, diversified supply chains in an increasingly fractured global trade environment. India is positioning itself not just as an alternative but potentially as the preferred global hub for electronics exports.

With policy risks mounting and trade dynamics changing rapidly, Samsung’s game plan is clear: stay agile, stay diversified, and stay close to the market. For India, the benefits could be transformative.