Princess Cruises Elevates Premier and Plus Packages with Enhanced Benefits for 2026 Sailings

New Shore Excursion Credits, Added Dining Options, and Flexible Pricing Reflect Direct Guest Feedback

FT. LAUDERDALE : Princess Cruises is enhancing its Premier and Plus packages starting July 22, 2025, for voyages sailing in 2026. The refresh brings added value and flexibility, directly responding to guest preferences with new shore excursion credits and more casual dining options.

Updated Pricing:

• Princess Premier Package: Now $100 per person/day (previously $90)
• Princess Plus Package: Now $65 per person/day (previously $60)
• On Sphere-class ships (Sun Princess, Star Princess): $105 and $70, respectively

These rates still offer up to 70% savings compared to purchasing each benefit separately.

“We’re evolving our packages to align with what guests want most—more culinary choices, flexibility, and immersive shore experiences,” said Alfredo Jimenez, VP of Onboard Revenue. “It’s all about delivering a personalized, rewarding vacation.”

Key Upgrades Include:

🔹 Premier Package

• New shore excursion credit: $100–$300 based on voyage length
• Unlimited Premier Beverage Package
• Unlimited casual and specialty dining
• Wi-Fi for four devices
• No delivery fees for OceanNow® or room service
• Unlimited digital professional photos
• Reserved theater seating
• Daily crew appreciation

🔹 Plus Package

• 2 additional casual dining meals (4 total per voyage)
• Plus Beverage Package
• Wi-Fi for one device
• No delivery fees for OceanNow® or room service
• Daily crew appreciation

To improve value and relevance, lesser-used features such as the juice bar, fitness classes, and Medallion shipping are being phased out.

Princess Cruises continues to prioritize guest feedback in shaping its offerings—ensuring every cruise delivers convenience, connection, and unforgettable memories.

Princess Cruises

Princess Cruises—The Love Boat brand—offers iconic vacations to over 330 destinations worldwide. With luxurious ships, personalized MedallionClass® service, award-winning dining, entertainment, and wellness, Princess creates seamless, unforgettable guest experiences. The next-generation Sun Princess and Star Princess headline the all-new Sphere Class ships, blending innovation and romance at sea.

Princess Cruises is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK).