| Swiss luxury watchmaker LONGINES is proud to announce acclaimed Indian actress Sara Ali Khan as its new Friend of the Brand. Known for her radiant personality, effortless charm, and impeccable style, Sara perfectly embodies the timeless elegance and sophistication that LONGINES represents worldwide. Since her debut in 2018 with the critically acclaimed film Kedarnath, Sara Ali Khan has emerged as one of the most admired talents in Indian cinema. She has delivered standout performances in box-office hits such as Simmba, Atrangi Re, and Zara Hatke Zara Bachke, showcasing versatility and charisma that resonate with both critics and audiences. Beyond her cinematic achievements, Sara is a Columbia University graduate in History and Political Science, admired for her intellect, authenticity, and modern sensibilities. Celebrating the partnership, Sara Ali Khan said, “I’m delighted to begin an association with Longines, a brand I’ve long admired because we echo similar values. Their timeless elegance, and their respect for legacy truly resonates with me. Longines values authenticity, celebrates grace and precision, and inspires confidence. I couldn’t be happier to join them as Friend of the brand.” Historic Connection with India India has played a significant role in the Longines story. The brand sold its first watches in the country in 1878 and has since captured the admiration of generations of watch enthusiasts. Sara’s appointment as a Friend of the Brand further strengthens this historic link, blending the rich heritage of Swiss watchmaking with the elegance and contemporary spirit of modern India. With this collaboration, Longines continues to celebrate individuals who personify elegance not only in style but also in attitude, embracing values such as authenticity, purpose, and grace. Sara’s association reflects the brand’s commitment to showcasing personalities who inspire confidence and embody the ideals of refined sophistication in every aspect of life. About Longines Established in Saint-Imier, Switzerland in 1832, Longines has a legacy defined by tradition, elegance, and performance. Renowned for the timeless elegance of its timepieces, the brand has been an official timekeeper at numerous world sports championships and maintains partnerships with international sports federations, cementing its enduring connection to the world of sports. Longines is a proud member of the Swatch Group Ltd, the world’s leading watch manufacturer, and its iconic winged hourglass emblem is recognized globally. Today, the brand is represented in over 150 countries, offering a portfolio of timepieces that reflect both heritage and innovation, appealing to connoisseurs and new generations alike. Merging Tradition with Modern Elegance Sara Ali Khan’s association with Longines symbolizes a seamless union between the heritage of Swiss watchmaking and the contemporary elegance of India’s rising cultural icons. Through this partnership, Longines reinforces its commitment to excellence, timeless style, and celebrating personalities who inspire others with authenticity and sophistication. “Sara embodies the spirit of Longines through her elegance, intelligence, and charisma. Her authenticity and grace reflect the values the brand upholds, making this collaboration a perfect synergy,” a spokesperson from Longines said. The partnership will also highlight Longines’ iconic collections, including the PrimaLuna, which Sara has been pictured wearing. By aligning with a celebrated young actress who resonates with audiences across India and internationally, Longines strengthens its position as a brand that honors tradition while embracing modernity and personal style. Longines continues to inspire confidence, celebrate precision, and highlight elegance, making it a natural choice for those who seek timeless, sophisticated timepieces that combine Swiss craftsmanship with global style. |
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