Leo Digital Secures Olectra Mandate as India’s Clean Mobility Story Gains Momentum

Leo Digital has been awarded the digital mandate for Olectra Greentech Limited, signalling a strategic collaboration aimed at strengthening India’s evolving clean mobility and electric transportation narrative through technology driven communication and digital innovation

As India accelerates its transition toward cleaner transportation systems and sustainable urban infrastructure, the intersection of electric mobility and digital communication is emerging as a critical space for brand building and stakeholder engagement. Against this backdrop, Leo Digital, the technology led marketing and digital transformation arm of NxG World, has secured the digital mandate for Olectra Greentech Limited, one of India’s leading electric mobility companies focused on sustainable public transportation solutions.

The partnership represents more than a conventional agency appointment. It reflects a growing shift in the electric mobility ecosystem where companies are increasingly investing not only in engineering and infrastructure, but also in strategic communication, digital ecosystems, and market positioning as competition intensifies across the clean transportation landscape.

Under the mandate, Leo Digital will oversee Olectra’s digital strategy, communication initiatives, and platform presence with a focus on strengthening brand leadership, enhancing stakeholder engagement, and creating an integrated future ready communication framework.

Led by Managing Director Mahesh Babu, Olectra has emerged as one of the key players in India’s electric public transportation segment, particularly in the deployment of electric buses and large scale mobility solutions. The company has positioned itself at the centre of India’s broader push toward reducing urban emissions and building sustainable transport infrastructure.

The collaboration comes at a time when India’s electric vehicle ecosystem is witnessing rapid transformation driven by policy support, public sector investments, urban sustainability goals, and rising consumer awareness around climate conscious mobility solutions.

For Leo Digital, the mandate also marks a strategic expansion of its presence within the sustainability and electrification ecosystem. The agency has been steadily building capabilities across energy infrastructure, technology driven communication, and future focused industries where digital engagement is becoming central to corporate growth strategies.

Commenting on the development, Suhas Shankarappa, Group Head of NxG World, said the agency remains focused on partnering with organisations that are driven by long term impact and purpose led growth.

He noted that the convergence of technology, storytelling, and sustainability is shaping the next phase of business transformation, adding that Olectra represents a strong example of a company driving India’s clean mobility ambitions at scale.

As part of the engagement, Leo Digital will work closely with Anand Kumar, Head of Brand, Marketing, Digital and Communications at Olectra, to strengthen the company’s communication strategy across markets.

The collaboration is expected to span integrated brand strategy, market facing campaigns, digital storytelling, platform development, and community engagement initiatives. Industry observers note that such partnerships are becoming increasingly important as electric mobility companies seek to educate consumers, attract institutional stakeholders, and build long term trust in emerging transportation technologies.

Beyond visibility, digital ecosystems are now playing a central role in shaping investor perception, customer confidence, policy engagement, and public awareness in sectors linked to sustainability and green infrastructure.

For Olectra, which operates in a highly competitive and rapidly evolving sector, sharper digital positioning could further reinforce its standing as a category leader in India’s electric mobility market.

Meanwhile, for NxG World and Leo Digital, the mandate strengthens their positioning within industries aligned to sustainability, innovation, and future centric enterprise transformation.

As India’s clean mobility narrative gathers pace, the partnership between Leo Digital and Olectra Greentech Limited reflects a broader industry reality. The future of mobility will not be defined by technology alone, but also by how effectively companies communicate vision, build trust, and shape public imagination around sustainable change.