EU’s “Full of Character” Campaign Brings a French Cheese–Indian Street Food Fusion to Delhi

The European Union and the French Dairy Board (CNIEL) concluded a vibrant and flavour-forward series of events in New Delhi under the third edition of their “Full of Character” campaign, spotlighting the rich personality of French cheeses in an Indian culinary context. This year’s theme, “French Cheese Meets Indian Street Food,” offered a creative fusion that brought together tradition, craftsmanship and the zest of India’s beloved local flavours.

Led by acclaimed French cheesemonger Francois Robin, the campaign showcased a curated selection of iconic French cheeses including Brie, Comté, Camembert, and Emmental paired thoughtfully with the spice, tang and textures that define Indian street eats. The initiative aimed to show Indian consumers, chefs and young culinary professionals just how seamlessly French cheese can integrate into everyday Indian cooking and premium gastronomy.

One of the key highlights was an exclusive influencer workshop held at Kakapo, Delhi, which brought together leading food creators, chefs and bloggers. Through guided tastings, fusion demonstrations and hands-on cheeseboard customisation, participants discovered innovative ways to incorporate French cheese into popular Indian snacks — from chaats and tikkas to stuffed kulchas and flaky parathas. The session underscored the versatility of French cheeses as ingredients that enrich depth, add creaminess, and elevate familiar local dishes.

Later in the day, CNIEL hosted a networking reception for chefs, restaurateurs, hospitality specialists and food media, offering an immersive tasting menu that blended French cheese profiles with classic Indian street flavours. The experience catalysed fresh discussions on how European cheese can foster culinary innovation in India’s dynamic food landscape.

“India’s love for rich and nuanced flavours blends beautifully with the depth and diversity of French cheese,” said Emilie Martin, Managing Director APAC, CNIEL. “This year, we are celebrating a union of cultures — where tradition meets innovation on the plate. The enthusiasm we’ve witnessed in Delhi reinforces our commitment to continue inspiring Indian consumers and the culinary community.”

To further encourage skill-building, CNIEL organised a culinary workshop for students at APCA, Gurgaon, where Francois Robin offered practical insights into working with French cheeses in contemporary Indian kitchens. The session focused on understanding cheese-making heritage, handling techniques, and pairing principles, while motivating young chefs to experiment with bold, cross-cultural menu ideas.

A Campaign Rooted in Sustainability

As the “Full of Character” campaign enters its final year in India, CNIEL continues to emphasise Europe’s commitment to responsible production. The initiative highlights:

• Sustainable dairy-farming methods
• High standards of animal welfare
• Reduced environmental impact
• Traceability and authenticity across the value chain

These principles ensure that French cheese remains not only flavour-rich but also a consciously produced choice for Indian consumers looking for responsibly sourced products.

The campaign continues to encourage culinary exploration and invites food enthusiasts across India to join the movement celebrating European excellence.