DS Group Partners with Iconic British Brand ‘Ben’s Cookies’ for India Entry

New Delhi: Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, on Thursday has officially announced an exclusive partnership with Ben’s Cookies, the beloved British curator of artisanal, freshly baked treats and dessert QSR. Established in 1983 at Oxford’s Covered Market, Ben’s Cookies has earned a global following for its signature “chunky and gooey” texture. This partnership brings Ben’s Cookies’ traditional, quality-focused approach to the Indian market, introducing a “bakery-first” retail format that prioritizes in-store freshness and simple, honest ingredients.

Reflecting on the brand’s uncompromising commitment to quality, Ben’s Cookies will launch with a diverse selection of favourite flavours, ranging from the classic Milk Chocolate Chunk and White Chocolate & Macadamia to Ginger & Dark and a dedicated eggless variant.

Positioned for those who appreciate a freshly baked treat, the brand will also offer simple gifting solutions, ideal for sharing during festive and corporate occasions. With individual cookies starting at ₹325 and gifting options reaching upwards of ₹1500, the partnership aims to share a premium standard of quality and freshness with cookie lovers across the country. Speaking on the occasion, Sanskriti Gupta, Ben’s Cookies India, said the arrival of Ben’s cookies in India marks a significant milestone in DS Group’s strategic expansion within the premium food retail sector.

“We are delighted to introduce a piece of British heritage to the Indian market, combining a forty-year legacy of artisanal baking with DS Group’s rooted understanding of Indian palette and the ever-evolving consumer preferences. We have a robust retail expansion strategy which represents a significant pillar of DS Group’s growth objectives for Ben’s Cookies in India, with a target to establish eight to ten physical stores across India in the current financial year,” he said.

To ensure a fresh cookie is always within reach, Ben’s Cookies will also be available on major ecommerce and food delivery platforms. Luke Menezes, Ben’s Cookies said to ensure our traditional, quality standards are mirrored in India, and every Ben’s Cookies boutique will feature a live-oven baking fresh batches throughout the day.

“Beyond our world-famous cookies, we look forward to sharing an array of delicious treats, including rich cookie shakes, coffees, and cookie ice cream sandwiches. We are truly grateful for the opportunity to work with DS Group and look forward to becoming a cherished part of the Indian dessert landscape,” said Menezes.

The partnership arrives as more consumers in India are looking for authentic, handcrafted treats. The domestic cookie market, valued at USD 1.3 billion in 2024, is on an aggressive growth trajectory and is projected to reach USD 2.3 billion by 2033. This surge is fuelled by rising urban affluence and a profound shift toward “premiumisation,” where consumers increasingly seek authentic, handcrafted indulgence. Ben’s Cookies is positioned to bridge this gap, offering handcrafted, freshly baked cookies and simple gifting solutions for those who value authenticity and freshness.