Bringing global women’s football to millions of Indian fans with AI, real-time commentary, and immersive engagement

MUMBAI, INDIA — The Google Pixel Women’s Supercup 2025 Final saw FC Bayern Munich defeat VfL Wolfsburg 4–2, but the event marked more than just a sporting victory—it redefined fan engagement in India. Powered by mcube™, TCG Digital’s AI platform, Indian audiences experienced real-time Hindi commentary, AI-generated match reports in 11 regional languages, curated highlights, and micro-reels across OTT, broadcast, and social platforms.

For the first time, fans in tier-2 and tier-3 towns could follow global women’s football live, with inclusive access that bridged language and geographical barriers. mcube™’s human-centered AI enabled real-time multilingual commentary, automated match intelligence, and instant highlight creation, ensuring engagement remained dynamic and interactive.

Arunava Mitra, Senior Vice President of TCG Digital, said: “By blending AI, innovation, and fan passion, we are redefining sports engagement, making world-class football accessible to everyone in India.”

This landmark event not only celebrated Bayern Munich’s triumph but also demonstrated how AI can transform sports broadcasting, creating a truly inclusive and immersive experience for millions of fans.

About TCG Digital:

TCG Digital, the technology arm of The Chatterjee Group, leverages its AI platform mcube™ to deliver enterprise-grade intelligence solutions across sports, life sciences, manufacturing, and beyond, enabling personalized, predictive, and scalable engagement.

Website: www.tcgdigital.com