MUMBAI, INDIA — The Google Pixel Women’s Supercup 2025 Final saw FC Bayern Munich defeat VfL Wolfsburg 4–2, but the event marked more than just a sporting victory—it redefined fan engagement in India. Powered by mcube™, TCG Digital’s AI platform, Indian audiences experienced real-time Hindi commentary, AI-generated match reports in 11 regional languages, curated highlights, and micro-reels across OTT, broadcast, and social platforms.
For the first time, fans in tier-2 and tier-3 towns could follow global women’s football live, with inclusive access that bridged language and geographical barriers. mcube™’s human-centered AI enabled real-time multilingual commentary, automated match intelligence, and instant highlight creation, ensuring engagement remained dynamic and interactive.
Arunava Mitra, Senior Vice President of TCG Digital, said: “By blending AI, innovation, and fan passion, we are redefining sports engagement, making world-class football accessible to everyone in India.”
This landmark event not only celebrated Bayern Munich’s triumph but also demonstrated how AI can transform sports broadcasting, creating a truly inclusive and immersive experience for millions of fans.
TCG Digital, the technology arm of The Chatterjee Group, leverages its AI platform mcube™ to deliver enterprise-grade intelligence solutions across sports, life sciences, manufacturing, and beyond, enabling personalized, predictive, and scalable engagement.
Website: www.tcgdigital.com
India’s sustainability landscape enters a transformative era as ET Edge, part of The Times Group, unifies…
Medilabs launches an advanced Fetal Medicine Unit and Wellness Centre in Velachery, Chennai, strengthening access…
The World Spice Organisation (WSO) has successfully wrapped up the fourth edition of the National…
Ekya Schools launches Ekya Vana in Bengaluru, a K–12 school where nature-led learning shapes curiosity,…
Low financial literacy among Indian women remains a major barrier to household stability and inclusive…
BHIVE Founder & CEO Shesh Rao Paplikar made history by becoming the world’s first flex-workspace…