Shark Tank India Ties Up with L’Oréal Paris to Support Women Startups Through Early Access

This collaboration gives aspiring women entrepreneurs early access to one of India’s leading entrepreneurship platforms, helping them gain mentorship, investment opportunities, and national visibility

L’Oréal Paris, the world’s largest beauty brand, and Shark Tank India, the popular startup reality show on Sony LIV, have joined hands to launch an exclusive application window for women entrepreneurs. This unique partnership will provide aspiring women entrepreneurs with early access to one of the country’s most prominent startup platforms.

As part of the initiative, women entrepreneurs will receive priority access to apply for the upcoming season of Shark Tank India before the general application process begins. The initiative aims to encourage greater participation from women-led businesses, giving them an opportunity to showcase their ideas on a platform that has inspired millions of entrepreneurs across the country.

Inspired by the brand’s iconic philosophy, the initiative reflects the long-standing belief that every woman can be empowered to say, “I’m Worth It.” It is the result of a collaborative effort between L’Oréal Paris and Sony LIV to make entrepreneurship more accessible to women.

As part of the announcement, L’Oréal Paris and Shark Tank India have launched a campaign video, now available on Sony LIV. The video highlights situations in which women hold themselves back from pursuing entrepreneurship due to self-doubt, societal pressure, and the fear of being judged for their dreams. Overcoming these barriers, the campaign concludes by inviting women from across India to come forward and present their ideas.

The partnership reflects L’Oréal Paris’ commitment to ensuring that women have equal access to the resources and platforms needed to accelerate their goals and aspirations. Through this collaboration, the brand aims to create pathways for women entrepreneurs to transform their ideas into successful businesses.

The initiative also strengthens the vision of Shark Tank India by encouraging greater participation from women entrepreneurs in India’s startup ecosystem and enabling them to work alongside experienced investors and mentors to transform innovative ideas into successful enterprises.

Applications under the exclusive window for women entrepreneurs will be accepted from July 2 to July 11, 2026. Selected participants will move forward in the Shark Tank India selection process and get an opportunity to pitch their ideas before the show’s panel of investors.

The strategic media partner for this initiative is WPP Media, which developed platform-first integration solutions to reinforce L’Oréal Paris’ commitment to empowering women entrepreneurs through their journey on Shark Tank India.

About L’Oréal Paris

L’Oréal Paris is one of the world’s largest beauty brands, backed by a legacy of more than 40 years of scientific innovation and research. The brand offers a wide range of cutting-edge beauty products that combine efficacy with safety.

Beyond cosmetics, L’Oréal Paris celebrates the essence of Parisian beauty, inspiring women around the world. Through everyday conversations, fashion, and culture, the brand continues to redefine contemporary expressions of beauty and femininity.

Since introducing its globally recognised slogan, “Because You’re Worth It,” L’Oréal Paris has consistently encouraged women to live life on their own terms and realise their full potential. The brand has a long-standing commitment to women’s empowerment and works with partners around the world to build a more inclusive future. This commitment is reflected through several social initiatives, including the global Stand Up Against Street Harassment programme.