Paisabazaar Launches First Retail Store in Gurugram, Eyes Expansion of 100 Stores Across India

Gurugram, Haryana, India (Business Wire) – Paisabazaar, India’s largest credit marketplace and free credit score platform, has announced the opening of its first-ever retail store in Gurugram, marking a strategic step to combine digital convenience with physical accessibility. The move is part of a broader plan to roll out 100 retail stores across major Indian cities, including Delhi/NCR, Mumbai, Bengaluru, Chennai, Hyderabad, and other key metros. The next two outlets are scheduled to open in Delhi and Noida in the coming weeks.

The retail initiative is designed to bridge the digital-physical divide, enabling consumers across diverse segments, including underserved small business owners and first-time borrowers, to make informed credit decisions. Through these stores, Paisabazaar aims to provide personalized guidance on a wide range of financial products, including personal loans, business loans, home loans, and credit cards. The stores also offer expert advice on improving credit profiles, helping customers navigate the financial landscape with confidence.

Santosh Agarwal, CEO of Paisabazaar, said, “The launch of our retail store represents a new business model for us, one that combines the comfort of face-to-face interaction with a technology-enabled seamless experience. Our physical presence allows us to extend our commitment to making credit accessible to all Indians, while also deepening trust and engagement with our consumers. It’s an important step in delivering both scale and transparency.”

The initiative reflects Paisabazaar’s vision of hybrid financial distribution, where digital and physical touchpoints complement each other. By offering customers the option of offline engagement, the brand ensures that individuals less comfortable with technology can still access financial products efficiently and make informed decisions. The retail model also strengthens Paisabazaar’s ability to scale operations while maintaining a human-centric approach to customer service.

With over 50 million consumers served in the last 11 years, Paisabazaar has established itself as a trusted platform in India’s financial ecosystem. The company handles more than 20 lakh monthly enquiries from over 1,000 cities and has forged partnerships with more than 65 banks, NBFCs, and fintech firms. Its ISO 27001:2013 and PCI DSS certifications reinforce its commitment to maintaining the highest standards of data security and consumer protection.

The Gurugram store will serve as a model for the upcoming outlets, providing an interactive space where users can receive guidance, explore financial products, and access support in real time. Paisabazaar’s hybrid approach aims to democratize access to credit and empower consumers to make choices that improve their financial well-being.

By combining cutting-edge digital tools with a personal touch, Paisabazaar’s retail stores are poised to transform the way Indians interact with financial services. This expansion is expected to accelerate financial literacy and inclusion, providing a robust platform for both new and existing customers to navigate their credit journeys with confidence.

About Paisabazaar

Paisabazaar, a part of PB Fintech (listed since 2021), is India’s leading marketplace for consumer credit and free credit scores. The platform leverages a technology-driven approach to make credit products transparent and accessible, serving millions of consumers across the country. Through partnerships with banks, NBFCs, and fintech companies, Paisabazaar offers a wide range of financial products, empowering Indians to make informed financial decisions.

Source: PRNewswire