A three-day celebration of beauty, culture, music, and creator-led experiences transforms Delhi’s NSIC Grounds into India’s most dynamic beauty destination.
Delhi witnessed a vibrant surge of colour, culture, and creativity as Nykaaland 3.0 made its first appearance in the Capital, bringing together more than 30,000 beauty enthusiasts, 60 global and Indian brands, and over 3,000 creators, celebrities, and industry icons. Co-produced by Nykaa and BookMyShow Live, the three-day festival reaffirmed India’s rapid shift toward experiential, premium beauty consumption.
The festival’s Delhi debut marked a new chapter for the property, which had already gained immense popularity in Mumbai. The scale, energy, and engagement levels positioned Nykaaland as the country’s most influential platform for creator-led commerce and beauty discovery.
Global icons including YSL Beauty, Armani Beauty, Carolina Herrera, Dolce & Gabbana Beauty, Supergoop!, Kylie Cosmetics, TIRTIR, MILK Makeup, and a wide range of Korean beauty favourites created a multi-sensory experience for visitors. Indian beauty leaders such as Kay Beauty, Minimalist, ThriveCo, Nykaa Cosmetics, Dot & Key, Sammmm, and Earth Rhythm showcased a robust and fast-evolving ‘Made in India’ beauty ecosystem. Fashion and beauty merged effortlessly with interactive experiences from H&M and Nykd by Nykaa.
Celebrities including Rasha Thadani, Aditi Rao Hydari, Aditya Roy Kapur, Taapsee Pannu, Ananya Birla, and Banita Sandhu added star power. Performances by Prateek Kuhad, Panjabi MC, Jonita Gandhi, Dot., Gini, Nida, and DJ MoCity elevated the festival into a cultural celebration that extended far beyond beauty.
Education and artistry remained at the heart of the event. Masterclasses led by Daniel Bauer, Namrata Soni, Mehak Oberoi, and Meera Sakhrani offered visitors a rare opportunity to learn from India’s finest makeup artists. Sessions ranged from cinematic beauty techniques to skincare science, bridal trends, red carpet looks, and global makeup philosophies.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, noted that Nykaaland has evolved into a cultural platform that reflects how India now experiences beauty as a lifestyle and a form of identity. Owen Roncon, Chief Business Officer of Branded IPs at BookMyShow, highlighted Delhi’s overwhelming response and the festival’s growing cultural resonance.
With 30,000+ attendees in Delhi and 40,000+ across previous editions, Nykaaland continues to define India’s beauty movement and shape the future of experiential beauty retail.
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