EVA Live Expands Across India and the Middle East with a Long Term Vision for Live Entertainment

Led by founder Deepak Choudhary, EVA Live is building a sustainable live entertainment ecosystem through concerts, festivals, comedy tours and original entertainment properties, strengthening cultural and business connections between India and the Middle East

India’s live entertainment industry is undergoing a significant transformation as audiences increasingly seek immersive experiences over traditional forms of entertainment. Concerts, festivals, comedy tours and cultural events are becoming an integral part of the country’s creative economy, creating new opportunities for artists, brands and event organisers alike.

Positioning itself at the forefront of this evolution is EVA Live, the entertainment company founded by industry veteran Deepak Choudhary. With operations spanning India and the Middle East, the company is focused on creating scalable entertainment platforms that extend beyond one off events to build lasting audience engagement.

For more than two decades, Choudhary has contributed to various segments of the events industry, from education and media to talent development and intellectual property creation. His vision for EVA Live reflects a broader shift towards sustainable business models within the entertainment sector.

Building an Entertainment Ecosystem

Before launching EVA Live, Choudhary founded EMDI, one of India’s earliest event management education institutes, and later co founded the International Institute of Sports Management (IISM) alongside former Indian cricketer Nilesh Kulkarni. He also helped establish EVENTFAQS Media, a business platform dedicated to India’s experiential marketing and events industry.

These ventures laid the foundation for an integrated approach that combines education, industry networking, intellectual property development and large scale live experiences.

Today, EVA Live continues that philosophy by developing repeatable entertainment formats capable of serving audiences across multiple markets.

“We are building long term entertainment platforms, not just one off shows, with stronger programming planned across India and the GCC,” said Deepak Choudhary.

Bringing Global Artists to Indian Audiences

Over the years, EVA Live has promoted and produced performances featuring some of the world’s most recognised artists.

Its portfolio includes concerts by Bryan Adams, Enrique Iglesias, Arijit Singh, A. R. Rahman, Atif Aslam, DJ Tiësto, Shreya Ghoshal, Jubin Nautiyal, Prateek Kuhad, Satinder Sartaaj, Abida Parveen, Russell Peters, Snarky Puppy and Rahat Fateh Ali Khan.

The company has also organised music festivals, comedy productions and cultural experiences that have attracted large audiences while strengthening relationships with artists, venues and corporate partners.

Rather than focusing solely on individual concerts, EVA Live is investing in long term entertainment brands that can grow across cities and international markets.

Expanding the India and Middle East Entertainment Corridor

The Middle East has become one of the company’s most important growth markets.

Major productions including Arijit Singh Live at Etihad Arena, A. R. Rahman Live, Atif Aslam at Coca Cola Arena, Bryan Adams in Abu Dhabi and Doha, Shreya Ghoshal in Qatar, and Abida Parveen in Dubai demonstrate the increasing demand for Indian entertainment across the Gulf region.

This growing market reflects a wider shift in the regional entertainment economy. Cities across the GCC are no longer viewed simply as occasional tour destinations but as established entertainment hubs with sophisticated venues, diverse audiences and year round programming opportunities.

For Indian event companies, this creates opportunities to build sustainable cross border entertainment businesses while expanding the global reach of Indian artists.

Building Trust Through Live Experiences

According to Choudhary, successful live entertainment depends on building confidence among audiences, artists and business partners alike.

“Live entertainment is built on trust. Audiences trust the experience, artists trust the platform, and partners trust the execution. Our role is to bring all of that together in a way that is sustainable and culturally relevant.”

Beyond EVA Live, his broader ecosystem includes Doremi Talent Management, which focuses on artist representation, and MSEED, an educational institution dedicated to experiential learning and live events.

Together, these initiatives contribute to strengthening every stage of the entertainment value chain, from education and talent development to production and audience engagement.

Readers interested in India’s growing media, entertainment and creative economy can explore more industry insights at https://www.wemindia.com/category/media-entertainment/.

Looking Ahead

EVA Live’s upcoming projects include India’s first children’s concert tour with Lenny Pearce, a new concert experience based on Subhash Ghai’s iconic music catalogue, and the Bryan Adams India Tour 2027.

The company is also planning deeper expansion across the GCC while evaluating opportunities in Southeast Asia as demand for premium live entertainment continues to rise.

With more than 60 events delivered, 50 corporate clients, operations across 15 cities, and a growing network of artists, venues and strategic partners, EVA Live continues to position itself as a long term player in the rapidly evolving entertainment business.

As India’s creative economy expands and international collaborations become increasingly common, companies that combine intellectual property, talent development and audience focused experiences are expected to shape the future of live entertainment. EVA Live’s continued investment across India and the Middle East reflects this broader transformation, strengthening cultural connections while creating new opportunities for the entertainment industry.

For More Information

EVA Live: https://evalive.in/

EVENTFAQS Media: https://www.eventfaqs.com/

International Institute of Sports Management (IISM): https://www.iismworld.com/