Campus Activewear Expands into Athleisure Apparel, Strengthening Youth-Centric Lifestyle Portfolio

Campus Activewear marks a strategic diversification with the launch of its athleisure apparel range, extending its philosophy of movement and self-expression beyond footwear

Campus Activewear Ltd., one of India’s largest sports and athleisure footwear brands, has announced its entry into the athleisure apparel category, marking a natural evolution of the brand’s journey and philosophy. Known for its strong connect with India’s youth, Campus is extending its canvas of self-expression beyond footwear, reinforcing its commitment to innovation, diversification and lifestyle-led growth.

The move into athleisure apparel reflects Campus’ belief in celebrating the bold, dynamic and ever-evolving spirit of young consumers. Today’s youth seamlessly navigate between ambition and downtime, structure and spontaneity, individuality and community. The new apparel line builds on this insight, translating Campus’ core philosophy of “Move Your Way” into clothing that supports everyday movement while allowing individuals to express themselves freely, without being confined to a single role, activity or identity.

Designed for daily wear, the athleisure apparel range includes Polo T-shirts, Round-Neck T-shirts, Jackets, Jogger Pants and Caps for both men and women. The collection offers a wide variety of designs, colour palettes and size options, making it accessible to a broad consumer base. Priced competitively, the range starts at INR 599 and goes up to INR 1,899, aligning with Campus’ value-driven positioning while addressing evolving lifestyle preferences.

Comfort and versatility sit at the heart of the new apparel offering. The range incorporates functional features aimed at meeting everyday needs and delivering long-term value. Anti-odour and anti-microbial properties ensure freshness throughout the day, while two-way stretch fabrics provide unrestricted movement and enhance overall wear comfort. With clean silhouettes, contemporary colour stories and adaptable styling, the collection is designed to transition effortlessly across multiple moments—from workouts and travel to casual social settings.

Commenting on the launch, Mr. Nikhil Aggarwal, Whole Time Director and CEO of Campus Activewear, said that the brand’s entry into athleisure apparel is a strategic business decision. He highlighted that the move allows Campus to expand its addressable market and drive incremental revenue from its existing customer base, while staying firmly anchored to the brand’s core values of movement and self-expression. According to him, the launch not only broadens Campus’ product portfolio but also reinforces its commitment to delivering high-quality, relevant products tailored to modern consumer lifestyles.

The athleisure apparel range is being made widely available across Campus Exclusive Brand Outlets, the company’s direct-to-consumer website and leading e-commerce platforms such as Amazon and Myntra. This omni-channel presence ensures accessibility across pan-India markets and leverages Campus’ strong retail and digital footprint to reach both loyal customers and new audiences.

With this expansion, Campus strengthens its positioning as a holistic sports and lifestyle brand that supports the everyday lives of young consumers. The brand’s focus goes beyond performance, championing confident self-expression, individuality and the freedom to move comfortably through different aspects of daily life. By entering the athleisure apparel segment, Campus aims to deepen its engagement with youth culture and respond to the growing demand for versatile, lifestyle-oriented clothing.

Campus Activewear Ltd. has built a strong legacy in India’s sports and athleisure space since its inception in 2005. Founded by Mr. Hari Krishan Agarwal, the company has grown into one of India’s leading domestic brands, offering a diverse portfolio for the entire family. With a strong emphasis on design, innovation and global fashion trends, Campus has established a pan-India presence through more than 23,000 retail touchpoints, nearly 300 exclusive outlets, a robust e-commerce platform and leading online marketplaces.

The entry into athleisure apparel represents a significant milestone in Campus’ growth journey. By extending its brand philosophy into apparel, Campus reinforces its ambition to evolve as a complete lifestyle brand that resonates with the aspirations, routines and self-expression of India’s youth—encouraging them to truly “Move Your Way,” every day.