Aditya Birla Housing Finance Launches ‘Khushi’ Home Loans to Promote Financial Inclusion

Aditya Birla Housing Finance Limited (ABHFL) has introduced ‘Khushi’ Home Loans, a product aimed at advancing financial inclusion and making homeownership accessible for all. Specifically designed for Economically Weaker Section (EWS) and Low-Income Group (LIG) households, ‘Khushi’ seeks to overcome challenges like limited documentation and high EMIs, offering a seamless, affordable, and sustainable path to owning a home.

With loan amounts of up to Rs. 20 lakh and repayment tenures stretching up to 30 years, borrowers can enjoy smaller EMIs tailored to their income. The home loan also incorporates minimal documentation, digital onboarding, and a Track My Loan facility for a transparent loan journey. ABHFL provides doorstep service, offering guidance and support to customers at their convenience, while repo rate-linked interest ensures affordable and transparent pricing.

Eligibility for the program includes:

• Loan amount: Up to Rs. 20 lakh for RERA-approved homes up to 60 sq.m
• Tenure: 30 years for salaried individuals; 25 years for self-employed and cash-salaried applicants
• Annual household income: Up to Rs. 6 lakh

“Khushi Home Loans are designed to bridge the gap between aspiration and reality for millions of hardworking Indian families,” said ABHFL. “By providing flexible, transparent, and affordable solutions, we are contributing to India’s vision of inclusive urban growth and enabling first-time home buyers to achieve their dream of homeownership.”

The importance of such initiatives is underscored by India’s urban housing demand, projected to reach 22.2 million units by 2030, with over 95% of the demand concentrated in the affordable segment. With a mortgage-to-GDP ratio of just 11%, increasing credit penetration is essential. Products like ‘Khushi’ play a vital role in deepening financial access, fostering trust, and supporting inclusive growth across the country.

For more information, visit Aditya Birla Housing Finance – ‘Khushi’ Home Loans.